Walmart reportedly plans to launch Indian streaming service

Walmart plans to launch a new video streaming service from its Flipkart subsidiary in India as part of its struggle with Amazon, in keeping with a file from Bloomberg. The carrier will reportedly be free for participants of the Flipkart Plus loyalty software, according to unnamed resources with know-how of the plans. Walmart received the Indian store in May closing year for $16 billion in what changed into the world’s largest e-commerce acquisition on the time.

Although Flipkart’s carrier bears a passing resemblance to Amazon’s Prime Video streaming service, Bloomberg’s record shows that it will function very in a different way. For one, Flipkart doesn’t plan to to start with produce any of its personal suggests. Instead, it'll rely on licensing content material from the likes of Disney and Balaji Telefilms. Flipkart Plus additionally works a lot more like a traditional loyalty software than the subscription-based Amazon Prime, which charges 999 rupees (round $14) a yr in India. Instead, you turn out to be a Plus member by way of incomes three hundred “fantastic coins” as you spend money with the store. Spending 100 rupees (around $1.Forty) nets you cash.

The Walmart subsidiary will face stiff opposition from India’s video streaming marketplace, which is no less crowded than it's miles in the US. Along with international players like Amazon Prime Video and Netflix, India additionally has its personal collection of offerings like JioCinema, Hooq, and Voot so one can be less familiar to Western audiences.

There’s no notion that Flipkart has any plans for its video streaming provider to be released outside of the Indian marketplace. However, Walmart and Amazon’s competition is just as fierce in the US as it is in India, where Walmart already owns the Vudu streaming service and is reportedly making plans to supply authentic content. If its Indian streaming efforts are an achievement, then it theoretically has the tools to make a similar try Stateside.

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